Qualities and skills of a good marketer

[subornaakter20]

What does a performance marketer do and what skills should they have? A good specialist has hard skills (professional skills and knowledge necessary to perform the designated tasks) and soft skills (certain personal qualities). Depending on the specialization, the employee has different requirements. Thus, an Internet marketer must be able to:

Carefully monitor market trends, analyze at&t email list changes in the target audience, prepare proposals for improving the product, and track the actions of competitors.

Think through and launch marketing strategies based on your own developments and ideas.

Analyze the effectiveness of advertising campaigns using cost per lead and cost per click metrics, assessing the return on marketing investment.

Confidently use analytical tools: Google Analytics, Google AdWords - that's what a CRM marketer does.

Plan and control your promotion budget wisely.

Have skills in digital marketing.


If the employee has a different specialization, the range of requirements for him will be different. For example, a brand marketer must have good economic training, confidently use marketing tools and computer programs, knowledge of foreign languages, initiative, readiness for innovation, creativity are also welcomed.

As for soft skills, it is important for a marketer to have:

Analytical mind : he must process and analyze a large flow of information and, based on the data received, draw informed conclusions and make decisions.

Communication skills : develop leadership skills, organize teamwork, resolve conflicts, be able to listen and negotiate, develop stress resistance.

Creativity : the ability to come up with new solutions, use original ideas in marketing activities, and see opportunities in difficulties.

Time management skills : the ability to plan your activities so as to complete assigned tasks on time. The working day should be clearly organized, rush jobs are excluded.

Ability to multitask : a marketer has to solve many problems: launch projects, analyze the effectiveness of advertising campaigns, hold meetings, think over a brand logo. In order to keep several important tasks under control, it is necessary to set priorities.

Stress resistance : a marketer is a team leader, he is always in the center of events, he is obliged to solve planned and extraordinary, urgent issues, deal with other people's omissions and mistakes.

Vision and understanding of ongoing changes : a marketer must sense the spirit of the times, catch emerging trends, and think through the company’s marketing activities in accordance with them.