5 Myths About Facebook Advertising

[sumaiyakhatun26]

There are many myths surrounding Facebook ads. You probably know a few of them yourself. The question is, do you believe them? Today I'm going to discuss 5 myths about Facebook ads that I encounter most often in my work. Find out what these myths are and why they're not true.

In the article you will read about:

Myth 1 – You need to target your ads very carefully.
Another example:
So how do you target Facebook ads?
Myth #2 – Focus only on conversions from the start
1) Firstly, I understand that it comes from a misinterpretation of the idea of lebanon rcs data ​​advertising objectives.
2) And here comes the second reason why I think this is a myth and a misconception. This is also something that is reflected in the campaigns we run at my agency, digitalk: it is the idea of ​​a marketing funnel.
Myth #3 – Facebook is not for B2B
Does this mean that you can't reach B2B people on Facebook?
The best targeting is not targeting, the best targeting is content.
Myth #4 – Right Column, Messenger, Instagram Stories Don't Work
Myth no. 5 – Only a large fanpage is worth advertising
We can run ads like this from fan pages that were created yesterday, have zero fans and three posts. To deceive us that we've dug in a new stage and that's it, and they'll still generate results.
To summarize, here are 5 myths about Facebook advertising:
Myth 1 – You need to target your ads very carefully.
The first myth I try to combat at every speech or training is the belief that ads need to be very carefully targeted.

On the one hand, people with smaller budgets, from a few hundred zlotys a month to 1500-2000 zlotys, are very open to this type of advice. That is, the smaller budget of the average SME in Poland.

But on the other hand, much larger advertisers often approach their ads in a similar way. Those with budgets in the tens or even hundreds of thousands of złoty. They assume that it is worth segmenting their recipients in order to increase sales. Meanwhile, this belief is not entirely true.

Why?

This is due to a number of factors. Among others, the fact that Facebook's next targeting is not as precise as we think. Interests, which are probably the most well-known advertising option available in the Facebook panel, although theoretically they allow you to segment your audience very strongly, in reality usually contain the same people, only under different names.

So it’s easy to get too excited. Let’s take the world of software houses as an example. Let’s say Facebook lets you target ads separately to people interested in JavaScript programming language and people interested in C++ programming language. Our assumption would be:

"I can target my audience so precisely! Even based on what programming language they use."