Instagram is constantly evolving

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However, social media is still a "must have" and a perfect complement to any multi-channel strategy, which brings a lot of freshness to your storytelling and of course builds trust to allow for better conversion rates on other channels, so you must take this into account when designing your digital marketing strategy if you want to succeed in the long term. SMM Paid advertising on social networks is a channel that allows for conversions, and is usually cheaper than SEM . However, it differs from SEM in several ways, and it is important to keep them in mind.


SMM tends to target people who are at the top of the self employeed database conversion funnel. We must not forget that people are on social media to spend time, not to buy. Unlike SEM, which often requires a prior declaration of intent or interest from the user with an initial search, pure and hard conversion messages tend to work worse. This does not mean that they do not work, but it takes longer to get conversions and usually requires the support of other channels to achieve those sales. Worked social networks are a plus for conversion, since brands with little content or few followers or engagement tend to give a poor appearance that takes away user confidence, so keep this in mind, that not always because the CPC is cheaper, it means that it is more economical as a sales acquisition channel.


And you, what inbound channels do you think we could include here? In future posts we will talk about “Tips to get the most out of your digital marketing budget” or “Accessory Channels to get sales” so I invite you to subscribe to the blog to keep up to date with when they are published.Since Facebook bought Instagram, this social network has not stopped growing. We all know that Instagram is based on images ; it is very photography-oriented. , so it's hard to keep up with all the tools and options available.