…and so on!
Marketing automation
Based on this precise segmentation, this knowledge, the Nature Cos teams have over time set up numerous marketing automation scenarios which aim to support the different moments in the lives of their contacts .
A welcome scenario will, for example, introduce new registrants and indonesian numbers encourage them to purchase with a charming discount code
A participant in a marketing operation may receive, after 30 days, a selection of products that may interest him.
A buyer of day cream will be encouraged to renew their product after X days of purchase (corresponding to the product's lifespan, obviously...).
A customer who has placed multiple orders will be offered benefits and discounts.
repurchase scenario product relaunch
The repurchase scenario set up by the Nature Cos team
Once all these scenarios have been taken into account, the team's energy will only have to be focused on the third stage of the plan , namely: propulsion.
First crucial point of propulsion, marketing animation takes its place in Lionel's strategy. But once again, I found his vision particularly interesting.