Inbound Marketing Examples You Should Know

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We are going to show you 27 examples of Inbound Marketing that well-known brands have used to carry out their campaigns and with which they obtained incredible results.

With these Inbound Marketing examples you will learn how to create successful campaigns for your brand.

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1. Listerine
Inbound Marketing Examples: Listerine

This well-known oral hygiene brand launched esinc email list a challenge for its consumers, which it called the “Listerine 21-Day Challenge.”

This challenge consisted of users purchasing one of their products and saving the purchase receipt in order to participate in the contest.

They had to register on the Listerine website as a challenge participant. Throughout the 21 days of the challenge, users had to complete various activities and tests: interactive games, videos, and surveys, among others.

Finally, a raffle was held. The winner received a dental cleaning, completely free, and a Visa card with 50 euros.

This is one of the most brilliant examples of Inbound Marketing, as the brand managed to attract more users, collect information for its database and build customer loyalty. All of this with greater commitment to the brand.

In addition, they offered valuable content: the importance of good oral hygiene.

2. Starbucks
Inbound Marketing Examples: Starbucks

This well-known franchise brand, specializing in coffee, has known how to win over its customers. It takes advantage of social media to be part of their daily lives.

It has used social media to appeal to the emotions, feelings and tranquility of its users. Far from limiting itself to selling, it has created a large community around the enjoyment of life. In addition, it relies on imagination.

He convinces his followers that a good coffee, consumed at any time, can improve their day.

Another strategy that Starbucks has used is to place the names of consumers on their cups. This has been key in getting many people to share photos of the brand on their social networks.

More than selling coffee, Starbucks sells a life experience that invites you to enjoy it and share it with friends.

3. Iberia
Inbound Marketing Examples: Iberia

“I like to fly” is the name of the blog of this famous airline. The name alone offers unparalleled experiences and awakens emotions.

This blog, specialized in travel, offers information about airplanes and airports, but especially focuses on the concerns of users using online communication.

The topics of their posts are geared towards satisfying the curiosity and needs of their clients.

On their blog you will find articles related to the best places to spend your holidays, high-quality videos and photos, among other content.

One of the Inbound Marketing examples demonstrates the importance of valuing its users for a brand. A strategy that generates quality traffic made up of people who like to fly.

4. GoPro
Inbound Marketing Examples: GoPro

The renowned American company dedicated to the production of high-definition personal cameras has a really impressive YouTube channel. Its clients are people interested in photography and audiovisual materials.

That's why GoPro shares amazing videos of people doing extreme sports with landscapes that will leave you in shock.

The brand does good Inbound Marketing since it is not intrusive advertising, but it does share content that its customers will really enjoy.

And, besides enjoying it, they are motivated to use the product to make their own videos and share them on the channel. This is another excellent Inbound Marketing example to attract loyal customers. Right?

5. Federation of Editors' Guilds of Spain
Inbound Marketing Examples Edirores Spain

"Never without your book!" is the campaign that this Spanish federation has launched to promote reading year after year.

Their campaign covers topics of interest: best places to read a book, reading lists and reviews of the best books, among others. They spread this type of content through their social networks.

This is a good Inbound Marketing practice since the content is aimed at interesting, educating and entertaining.

So, in this sense, the Federation can be sure that its potential customers are really qualified, since it has carried out a good segmentation of its target audience.

6. Spotify
Inbound Marketing Examples: Spotify

This digital music service, which gives you access to millions of songs, has managed to carry out a good email marketing campaign .

Personalization of your emails is really appreciated by your audience.

The music platform only sends emails if its content is of real interest to its users.

In addition, Spotify rewards its customers with exclusive emails, based on their preferences and tastes, in which they are notified about new content.

This is a good practice in Inbound Marketing, as it ensures loyalty. Users know that the brand recognizes them and is aware of their tastes and interests, which increases their trust in the platform.

7. Netflix
Inbound Marketing Examples: Netflix

This American entertainment commercial company is dedicated to the transmission of series and films through multimedia streaming. And it has done a good job of being inspired by the philosophy of Inbound Marketing .

If you have seen the famous series “Narcos” you will know what I am talking about. Netflix partnered with “The Wall Street Journal Custom Studios” in order to create a unique advertising piece that they called “Cocainenomics”.

Cocainenomics is a combination of stunning graphics, professional reporting and multimedia features that tells the story of the cocaine business.

A work of journalism that promotes this original series through content of unique value.

If you haven't seen it yet and want to see it, you can click here. This way, in addition to seeing its advertising strategy, you can learn the story behind the Medellín cartel.