11/ Remarketing on Facebook to newsletter recipients

[sumaiyakhatun26]

You can present them with any campaign – present the exact products they viewed or related. For example: a potential buyer is scrolling through shirts. In the ad, show them the exact same ones or different ones they haven't seen. Or maybe it's worth adding pants that match the shirt?

Another option is to promote content related to a given product or its use.


Newsletter recipients are divided into two groups – those who read emails and those who… simply don’t. Here, remarketing is extremely helpful – activate readers with a Facebook ad. Don’t include a sales offer in it, just draw attention to yourself again . Throw in a link to a new blog post – interest, encourage, intrigue.

In your newsletter sending program, you can easily prepare a segment of your pakistan rcs data database that hasn't opened your messages for a long time. That's the group!

12/ Advertising for people who only buy cheap/expensive products
Create a custom audience. Divide them into those who buy cheap or expensive products. Set a minimum and maximum amount and see what effects this form of retargeting will bring.

13/ Advertising for customers who view products more than once
Have you ever returned to certain products several times? On the one hand, it would be nice to buy that motorcycle helmet, but on the other… You see – this is where retargeting can play a key role. Sometimes, one ad for a given item is enough to finally convince a potential customer to make a purchase.