I was able to identify several negatives

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The most effective way to identify negative factors is of course to see what people are actually typing in to get your ad to appear. Luckily tools can do just that! The tool provides actual search query data that can be used to identify and set single- or multi-word negatives. Add keywords to accounts you may want to bid on and even create entirely new ad groups based on the searches she sees. Negative discovery keywords When viewed quickly Whilesuch as "rental skis" was searched multiple times and was even generated by clicks this is not a service provided so this is most likely a waste of money so would like to set this phrase as an account level negative keyword .

It's also important to remember to make sure negatives don't block belarus whatsapp list terms that might be beneficial to your account so be sure to review your current negative list settings. Pause Under-Performing Keywords How do yo u know if a keyword is under-performing? First make sure it's been running long enough to get enough data to make this determination. If a keyword has only been running for a few days I recommend giving it more time to accumulate data rather than pausing it immediately. Also do your homework before pausing keywords.

Investigate to find out why your keywords are performing poorly. Here are a few common scenarios I often see where keyword bids aren’t high enough. Review page CPC and top of page bid estimates to make sure your bids are competitive enough. In Christy's ad group "Women's Ski Jackets" I noticed that she had about 10 keywords with a maximum CPC bid of just cents; in this case Christy might get more traffic if she raised her bids .