Examples of sentiment marketing

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Example of sentiment marketing

An example of emotional marketing is the music we listen to every day, the memories a song brings back from our youth and the act of persuading others that the music of our time was better than that of any other time.

The reason for the nostalgia and feeling that this type of music provokes in us is because it reminds us of happy and peaceful moments. We prefer the music we grew up with, because it interior designers email list sends a message to the subconscious that everything will be okay.

Pepsi

This famous brand of sweetened beverages sought to surprise its customers with one of its most successful promotional campaigns of the 90s, thanks to which they brought back the famous "Pepsilindros."

With this campaign they sought to create unforgettable moments for the consumers of this brand and to remind them of what their lives were like when the original campaign for these particular glasses was at its peak.

Pepsi used a tool that did not exist 25 years ago, such as social networks , solely to find out the opinions and experiences of its customers, which was also a huge success.

Volkswagen

When it comes to nostalgic markets, there is a vehicle manufactured by this brand that touched the most sensitive fibers of thousands of people over 70 years.

The “Volkswagen Type 1”, better known in some countries as the “Beetle” or “Vogwe”, was one of the most iconic cars that sold more than 21 million units worldwide since its creation.

It left a mark that no other vehicle can replace or equal. This is the car that forges the most memories among the many generations that have known it.

When this company released the special editions a few years ago, it was a total sales success.

Ray-Ban

Example of sentiment marketing

Another product that decided to do emotional marketing , perhaps without realizing it, is Ray-Ban glasses.

These classic models of glasses have been used by many musicians from the 60's, who were and will be idols of the masses, and therefore figures to follow for their fans.

Vintage objects and clothing

Example of sentiment marketing

Let's look at the clearest examples we can offer, these include all the objects and clothes from yesteryear that are being used in the present era, or better called "vintage" clothes and objects.

Vintage fashion can be found in: advertising campaigns, fashion collections, fonts, phone cases or covers, photography effects, artistic expressions, buying and selling old objects, hats, etc.

You will be able to see “vintage” in those places that somehow seek to expand the feeling of well-being and generate empathy with buyers.

Conclusion.

Sentimental marketing not only seeks to create emotional ties with brands but also gives customers the opportunity to generate sensations that make them feel well-being.

These types of strategies bring with them a clear form of differentiation from the competition, achieving better results in terms of engagement and evaluation that customers have with brands.