In-house team or freelancer? Which is the most convenient option?

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Permanent team or freelance ? This is a question that is fixed when we start working in Content Marketing and we need to start producing content quickly and efficiently.

Producing content has become a real challenge for a number of reasons: the inability to allocate a fixed budget to the area, lack of knowledge on how to form a content team, among others.

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Today, more than 76% of companies have las vegas email list decided to increase their budget in this activity and are seriously considering having their own team of editors or content producers.

As can be seen in the following table from Demandmetrics, investment in the field is 62% lower than in any other type of Marketing and generates three times more leads.


freelance team
With all these numbers, it is clear that Content Marketing is an activity that goes beyond a temporary job.

From there, the question becomes obligatory: Is it better to have an internal staff or hire all the specialists as freelancers? Let's review below some aspects to take into account in each case.

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Advantages of having an internal Content team
– A permanent team of professionals is vital to be able to seriously plan any strategy: You will have the ability to extend tasks over time, with the possibility of focusing on several projects.

You will visualize daily, monthly, and longer-term tasks more easily, adjusting the mechanisms to achieve the best results.

– Maintain the editorial line: It is essential to ensure that your media is considered “quality” in each of its produced pieces.

Essential for building a community of individuals interested in your products, who will then become, if the relationship prospers, brand advocates.

According to the Content Marketing Institute, most companies (large and small) still prefer to create content with in-house writers.