Is it necessary to have so many skills?

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This research also looked at the most common job titles. While there are searches for Social Media Managers or PPC specialists, most of the inquiries refer to more general positions, such as Digital Marketing Managers.

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A rather striking case is that of searches for social media managers, since, despite highlighting a centrality in social media competition, it is observed that skills are also required for more general and comprehensive positions, including as a recruiter, that is, outside of content marketing.

While it is always important for legal leads for sale employees to be able to work in different areas, be practical and adaptable, it is also necessary to be realistic.

However, companies often offer jobs that involve long lists of requirements, and it is likely that you cannot always be “perfect.” That is why, as recommended in the cited article, you can highlight 5 or 6 required skills and thus have more possibilities within the marketing job market.

marketing job market

marketing job market

marketing job market
A specialist can be just as useful as an employee with varied skills depending on the position. The one who covers the most is not always what is needed, and a specialist in a certain sector cannot always adapt to any function.

# What is the most in-demand skill?
This study found that 46.7% of the searches analysed required skills in social media marketing or social media management . This is a very significant figure, as it represents almost half of the job offers in this area.

marketing job market



However, the requirement of this skill does not imply that the work to be performed necessarily has to do with social networks or the media.

This does not mean that the importance of these sectors has increased significantly. What happens is that having knowledge of social media is a necessary skill for more general positions within the marketing job market.

It is also a requirement even for non-content marketing positions such as recruiter or customer service representative.

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The second most popular job postings are the keywords “digital marketing,” accounting for 19.5% of search volume.

15.5% of job offers contained the word “SEO”, while “Google Analytics” represents 8.7% of job offers. Far behind, with 5.8%, is the offer for “content marketing”, while “PPC” occupies the lowest volume of offers with 3.8%.

# Which positions have grown the most and which are the best paid?
Jobs in social media, content marketing and digital marketing have seen the greatest growth .

An important fact is that it is becoming increasingly difficult to find employees who meet the requirements for essential positions, such as Marketing Manager.

According to these results, it can be seen that demand is exceeding the supply of employees and there are no large numbers of people prepared to fill each position.

As for salary, on average, positions that require knowledge in SEO, digital marketing or Google Analytics are the ones that receive the best salaries .

This reflects the fact that, although social media skills are the most sought after, they are also the ones with the lowest value when analyzing salaries.

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