Facebook Advertising for Tourists – Location Settings

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In the “Location” section on Facebook, you enter the location you want to target. There are many options to choose from – from an entire country to a single street (if you know how).



However, these are not all the settings available in this section. By default, Facebook directs the ad to everyone in a given location – regardless of whether they are residents or tourists. However, this can be changed in the drop-down menu. You will then see the option that interests us in the context of today's entry – "people traveling in this location" .



How does it work? This targeting will allow you to reach all people who are vietnam rcs data currently more than 200 kilometers away from their permanent location .



When you commute to work, in most cases it's closer than 200 km from your home, right?



How do I set this up? Select that specific city (or address) and then from the “Include” drop-down box, select People Traveling in This Location .

people travelling - advertising on facebook

Remember that this setting works on the principle of exclusion - your audience will include all those who do not usually stay in the location you selected, ergo they are tourists here.