Types of customer segmentation

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Demographic segmentation
What is it? Separation of clients by characteristics such as age, gender, education, marital status, income, profession.
Example: A cosmetics store launches an advertisement for anti-aging creams for women over 35.
Why is it popular? Demographic data is easy to collect and is often the basis for initial segmentation.

Geographic segmentation
What is it? Separation of clients by place of jamaica email list residence: country, region, city, climate zone.
Example: Sales of winter clothing are more actively advertised in the northern regions, and beach goods in the southern regions.
Why is it popular? Localization of business and climate features directly affect demand.

Psychographic segmentation

What is it? Grouping clients by lifestyle, values, interests, beliefs and life style.
Example: An eco-brand targets customers who value sustainable development and care for the environment.
Why is it popular? It helps to adapt communications to the client’s deepest motives, which increases loyalty.