Tips for Creating a Content Marketing Strategy with Foursquare

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Contents
1 Create a Content Marketing Strategy with foursquare
1.1 The check as a way of giving value to a place
1.2 Heading the results according to a specific category
1.3 To be clear: What type of services or products do you offer?
1.4 Offer fun at your venue. Attract people with events
1.5 Indicate ALL the points where you offer your services
1.6 What to do if your company is not a physical location?
Even though the main social networks continue to be talked about in terms of their endless possibilities when it comes to Content Marketing, it is important that you experiment with new options every day. After all, Facebook is not going to last a million years, right? In any case, we leave you with some tips so that you can learn how merchant cash advance email marketing to create a content marketing strategy .


Microsoft's recent alliance with Foursquare forces us to review the performance or the different uses of this application as an important source to continue developing and creating a content marketing strategy . Recently, this network provided the following auspicious numbers.
Ranked second among sites with Check-in or geolocation dynamics (technology that notifies different network users where we are located at a certain point on the map), Foursquare has more and more tools to be considered an excellent ally in obtaining more clients.

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Creating a Content Marketing Strategy with foursquare
The check as a way to give value to a place
Definitely, thinking of the “Check-in” action as a form of Marketing is a good point when creating a content marketing strategy and choosing a trigger. Thousands of businesses have already tested their reach by using this technique to attract consumers with discounts on their products. The only requirement is to go to the store. Here you can play fun games in which the user has to go to different businesses in the area to get a gift, for example.
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When creating a content marketing strategy, also consider the possibility of bringing a group of people to get some kind of promotion: you get the promotion if you bring a “friend” or if “more than two people go” - This way you get free tickets, discounts, etc.
You can also use checkouts as a form of loyalty: having some benefit on the next purchase or visit.
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Top results according to a specific category
Foursquare is also a search engine! This way, registered users can check out the businesses that are located around them, such as cafes, shopping centers, clubs, restaurants, etc. Depending on your performance in terms of the recommendations made by them (we will see this topic in a little more detail), your position will vary. The main point that this app takes into account to give you a position is the number of Check-ins that your business has. In other words, the more you have, the better you will position yourself. It's that simple and clear.

The second factor that tips the balance is the number of “Likes” with which users have evaluated you. In the Foursquare search results you will see that each business or place has a number of “hearts” that indicate how many people recommend it. Whether it is for services, prices, attention and a host of variables, customers once again have the upper hand when it comes to evaluating something.

Finally, the last variable that will help you create a content marketing strategy and position yourself on Foursquare is the number of tips or “Tips” that consumers have made regarding your service. These are recommendations made by any of your users about different places. These types of reviews about what you offer can also help you differentiate yourself from the competition as long as your distinctive feature is mentioned in these comments.

You can also offer some kind of reward in exchange for these tips : for the last three years, the owner of the AJ Bombers burger joint in Milwaukee has been offering a free cookie for every Like or positive Comment on his restaurant. The result was 330 recommendations and the undisputed positioning of the business in his region.