Developing a strategy for emotional connection with clients

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The goal: to make the brand more “human” and closer to the audience.

Storytelling: Tell stories about the brand and the people behind it. Example: The story of a coffee shop founder who dreamed of creating a place for soulful gatherings.
Social responsibility: participation in charity projects, environmental sweden email list initiatives. Example: A clothing store launches a campaign to recycle old clothes.
8. Formulating a brand management plan
Objective: To define steps and metrics to evaluate the effectiveness of the strategy.

KPI for the brand: recognition, number of mentions in the media, customer loyalty.
Monitoring: regular analysis and adjustment of strategy.
Example: An appliance repair company analyzes the growth of brand mentions in reviews and social media.