By 2025 80% of Companies Will Invest in Content Marketing

[subornaakter20]

Contents
1 Reasons to Invest in Content Marketing
2 Importance of Generating Quality Content
3 The Content Marketing trend on Google
4 Benefits of Hiring a Content Marketing Agency
Month after month, more and more companies are beginning to realize the importance of generating quality content and creating Content Marketing strategies for their brands. According to data from the Custom Content Council (CCC), in collaboration with ContentWise, between the end of 2013 and the beginning of 2014, 80% of organizations will already invest in this type of action.

To do this, they will need to outsource the services of a Content Marketing company, seeking above all to have a brand presence in digital media, among which social networks stand out. All this is clear from the data provided by CCC and ContentWise, which reveals that between 66% and 75% of the content generated is destined for Social professors edu email addresses Media actions, hence the importance of generating quality content.


Group-427320753
Reasons to Invest in Content Marketing
As for the allocated budget, there is talk of an estimated investment of 371,364 dollars annually at an individual level and 1,725,736 at a total level for the contracting of the Content Marketing services mentioned.

One of the most striking growth trends is the estimated investment in Branded Content, which is expected to grow by 38% (according to the same study). In addition, other services such as Social Media, Public Relations and online advertising are also reflected.

The rise of Branded Content is driven, for the most part, by three factors: the benefits generated by providing more information about the offer, the fact that these actions provoke a high degree of consumer loyalty towards it ( Engagement ) and the undoubted increase in sales that is achieved by introducing the product into the customer's life, generating in them a sense of belonging and sympathy for the brand.



Importance of Generating Quality Content
Continuing with the statistics, it is worth noting that 70% of consumers conduct an intensive search on the company and products through the web, before reaching the purchase behavior (according to data from the State of Content Marketing 2013 report created by e-interactive). Having Google in the “palm of your hand” (thanks to Internet access through smartphones and tablets) will only make the mentioned figure continue to increase.

The best bet, then, will be to place your trust in a Content Marketing company that will guide you in adding value to your offer, through specialized and relevant content for the specific audience.