Get your message across with X Ads

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X ads are significantly cheaper than Facebook ads. This is because the ads become part of users' regular news feeds, so they feel more like friendly offers than ads.

Get More Eyes on Your Content with SEM Advertising
Alternatively, advertise your content on search engines like Google and Bing. You have several options for SEM ads, so explore them all. In addition to advertising on the search engines themselves, you can also join their ad networks to have your ads appear on partner sites.

Bring Back Visitors with Retargeting Ads
Retargeting ads is an extremely beneficial apparel company database strategy to lure people back to your site. You will target your ads to people who have already visited your site and therefore are aware of the brand.

Facebook and other social platforms support retargeting. You install a pixel or other code on your site so that the ad network can recognize visitors who have already visited your site.

8. Use your website as a powerful content promotion tool
Understand the potential of your website as a valuable tool for promoting content. For example, placing related posts at the end of an article can increase the amount of time visitors spend on your site.

Visually pleasing and easy to navigate, the site design invites visitors to subscribe to your newsletter, visit your social media profiles, and comment on your content.

Hello Bar can help you attract more loyal visitors. Create a Hello Bar that promotes your most popular content so that you continually drive traffic to that specific page.

9. Reach out to social media influencers to improve content promotion
Did you know that influencer content outperforms content created by brands?

Influencer Content vs. Branded Content

Image courtesy of Linqia

Working with 81% of consumers have purchased or considered purchasing something after an influencer posted about it.

Social media influencers can make blog posts, videos, or social media content go viral. Partnering with them costs money, but the return on investment can be significant, often justifying the expense when compared to the significant benefits.

Different types of social media influencers include:

Mega-influencers (more than 1 million subscribers)
Macro-influencers (100k–1m followers)
Average influencers (50-500k followers)
Micro-influencers (10-100k followers)
Nanoinfluencers (less than 10k followers)
Consider focusing on micro-influencers. These professionals have smaller but more engaged followings. They regularly interact with their social media audiences , and their recommendations often carry more weight.

For example, Dutch influencer Nikkie de Jager ( @nikkietutorials ), who has over 19.5 million followers, promotes Fenty Beauty products here, garnering over 300,000 likes!

Nikki Tutorials influencer marketing

Image via Instagram

10. Reach the right audience with video content
On average, people spend 17 hours a week watching videos online.

That's a lot of time!

Popularity of online video

Image via Statista

Over 80% of people have bought something after watching a video about it. You can easily explain complex ideas, showcase products, or share customer reviews. Video content can help you stand out on social media platforms .

You can create:

Explainer videos – show how your products or services work.
Promotional videos/teasers – get your audience interested in something new
Product Demos - Showcase Your Offerings
Customer Testimonial Videos – Share Your Customers’ Opinions with Everyone Else
Tutorial videos – teach you how to do something
You can share them as social media posts, use paid promotion, or reuse your written content to reach more people. Additionally, including relevant keywords in video titles and descriptions helps people easily find your content in search engines.

Big brands like Google use YouTube videos to promote content.

Video on Google YouTube

Image via YouTube

11. Make your native ads feel like part of a story
Native advertising is a smart content promotion strategy where ads blend seamlessly with the platform they appear on. It’s less intrusive and more engaging, and CoStar Lease Accounting has used this feature.

Example of native advertising

Image courtesy of Investopedia

Unlike traditional banner ads, native ads look like regular content and generate 53% more views than traditional banners.

Different types of native advertising include:

In-feed/content ads - displayed in social media feeds
Content recommendation ads - appear as recommended articles on websites.
Search ads - appear at the top of search results, blending in with organic results.
Sponsored Content – ​​Partner with influencers or other websites to create content.
This content promotion tactic is especially effective when combined with other promotion strategies such as social media advertising and paid promotion.

12. Use internal links and content hubs
Using internal links and creating content hubs are great content promotion strategies.

Internal links help search engines understand your site better and keep your target audience on it longer. It's a smart way to promote the content you've already created.

Content hubs connect to smaller pieces of content, making it easy for your audience to find all the information they need. Plus, search engines love content hubs because they show that your site has a lot of relevant content.

For example, Fitness & Lifestyle groups make it easy for visitors to find and explore valuable content on a variety of topics.

Content Hub

Image via goodfood

13. Participate in online communities and forums.
Online communities and forums are virtual spaces where people with similar interests gather to communicate, share, and learn from each other. They are great for content promotion because they can increase your search traffic and help search engines notice your content.

These may include:

Reddit and Cora
Niche forums
Facebook and LinkedIn Groups
Discord servers
Industry Communities
Specialized subreddits
When you share your content in these places, you directly reach your target audience, helping them discover the valuable content you've created. This content often includes relevant keywords that improve your search results.

These communities allow you to interact with different audience segments and understand their needs, making your content promotion efforts more effective. Plus, you won’t spend as much as you would on paid promotion or other expensive digital marketing channels.

Frequently asked questions
Q1: What is content promotion?

Content promotion involves maximizing the reach of your content — blog posts and videos — by ensuring that it reaches as many people as possible. You can promote your content on your social media accounts using search engines and paid promotion, such as social media advertising.

The goal is to deliver valuable content to your target audience to increase your website traffic and search engine traffic.

Q2: What are the 7 types of promotion?

They include:

Social Media Promotion
Email Marketing
Search Engine Optimization (SEO)
Paid advertising, such as Google Ads or social media advertising
Influencer Marketing
Guest sending
Internal link
Q3. How to create a content promotion strategy?

To create a content promotion strategy:

Conduct audience research
Use multiple channels to promote your content
Try different promotion tactics such as paid advertising and guest blogging.
Repurpose existing content
Track your promotion efforts to see what works best.
Q4: How often should I promote my content?

You should promote your content regularly to keep your audience engaged and attract new visitors. A good rule of thumb is to share your content 1-2 times a week and use paid advertising or paid promotion strategies whenever you have something important or new to share.

Q5: How can I measure the success of my content promotion efforts?

Use a variety of tools, including Google Analytics, social media analytics, SEO tools, email marketing platforms, and CRMs. These platforms measure website traffic, engagement, and lead generation, and analyze the data to help you improve your content strategy.