Case of Ingate Communications and

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In order to keep the participants focused during the month of the special project, the style of not only the community design and posts with activations, but also all publications that were published during this period was changed.

The spirit of the 90s was present in every post, even if it was not directly related to the special project.

Case of Ingate Communications and Fruitmotive: how to unite the audience around the brand with the help of a special project about nostalgia - image 7
Strategy
The interaction with users is based on 6 posts with tasks. The sri lanka telegram data theme of each individual post was aimed at unlocking individual nostalgic memories from the 90s: music, goodies, films, games, clothes, photos.

To keep the participants' attention, not only the topic but also the mechanics of interaction with users changed in each task. In three tasks, participants had to offer answer options in the comments, and in the other three, they had to activate specially developed bots.

Case of Ingate Communications and Fruitmotive: how to unite the audience around the brand with the help of a special project about nostalgia - image 8
The creative team drew bright and meaningful banners for each activation. Each of the 6 banners for activity posts necessarily included:

a name for memorability and a reference to the concept of the special project,

the theme of the activity and its screensaver,

brand logo and product,

visualization of the chronology of activity stages.

Case of Ingate Communications and Fruitmotive: how to unite the audience around the brand with the help of a special project about nostalgia - image 9
Since in addition to activation posts, the special project included posts with interim results, banners were drawn for them that corresponded to the theme while preserving the key design elements.

Fruitmotive: how to unite the audience around the brand with the help of a special project about nostalgia - image 10
To increase interest in activities, users are usually motivated by expensive prizes. The client decided to bet on prizes "from the past": things that every child dreamed of in the 90s.