Email Marketing for Beginners: The Complete Guide

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23 Email Marketing Statistics That Will Dramatically Increase Your Conversions
4. Be sincere and clear - remind people of your brand values
Staying true to your brand values ​​and voice can have a huge impact on your conversion rates. This applies to all types of marketing , especially with abandoned cart emails.

Be authentic and clear – remind at&t email list people of your brand values

Add some humor, use words that describe your brand (e.g. , “the sweetest”), and tell the truth (e.g. , “we can’t keep this up anymore…”). In other words, you want to remind people why they visited your site and added the item to their cart in the first place.

5. Address readers by name
Personalizing your abandoned cart can increase open rates and conversion rates. You want your reader s to feel respected and valued .

Address readers by name

Consider addressing them by name in the subject and body of your email . This is a great way to establish contact.

6. Thank the reader for adding your products to their cart
Gratitude goes a long way in convincing someone to buy something they've already passed up. Sincerely thank the reader for visiting your site and choosing items from your inventory.

You don’t have to pour your heart out. Simple sentences will do: “Thank you so much for visiting [Company Name] and adding [Product Name] to your cart. We appreciate your interest!”

7. Show the reader how unique your product is and why they should buy it.
We 've said before that people abandon their shopping carts for a variety of reasons. Unfortunately, there's no way to know why a specific customer abandoned their cart.

Therefore, you need to position your product in the best possible light. Focus on communicating value, ease of use, uniqueness, affordability, or quality. Of course, you can mix and match as you see fit.

It is important to give the reader a reason to reconsider the points left. If you are persuasive enough with your Copywriting , you will get much more conversions.

Look at some product descriptions on an e-commerce site you like. Read what the company highlights about the product, then use that information to inform your email copywriting solution.

8. Offer incentives in abandoned cart emails
Another way to increase abandoned cart email conversion is to provide an additional incentive.

This could be a discount code, a free shipping offer, a bundle offer, or anything else that adds value to the transaction.

9. Use customer reviews and recommendations in abandoned cart emails
There's nothing wrong with bragging a little if it's justified. People often make decisions based on what others say about a product or service.

Again, put yourself in the buyer's shoes. If you were shopping on Amazon and saw the following two user ratings, which one would you be more willing to buy?