List of 650+ Power Words to Incredibly Increase Conversions and Sales

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Author:

Michael Wicker

published

July 5, 2024

list of strong words
Why do you need a list of power words? Well, words have power that can have a huge impact on your marketing efforts.

Have you ever been browsing social media commercial property owners database and suddenly seen an ad that you wanted to know more about? That's because certain powerful words grab people's attention and make them want your product.

Did you know that changing just one word in your copy can increase conversions by up to 139% ? That's right! Whether you're creating calls to action, email subject lines, or social media posts, the right words can make all the difference.

Here’s the thing: Many marketers need to pay more attention to the power of words. They focus on pretty graphics or crazy deals, but forget about the most important part of copywriting – what they’re actually saying. Using the right words can grab attention, evoke emotion, and motivate action.

To ensure this, we have compiled this comprehensive list of 650+ power words in 21 categories. These words will turn website visitors into raving fans, and you will have them saying “Yes, please!” in no time.

What is a word of power?
What is a word of power?

Power words Words that evoke a psychological or emotional response. They inspire your audience, grab the attention of readers, or convey energy or movement – ​​or all of the above. They are special powerful words that, when used in the right context, will take your marketing campaign to the next level.

Sounds a bit exaggerated, doesn't it? But it's true.

Marketers have been experimenting with power words for decades, finding new ways to use them to maximize conversion rates . We can benefit from their research today by testing power words in our calls to action, headlines, sales pages, landing pages, and more.

Just remember that power words (also called strong words) only work when they are used in the right context.