Divide your email list into segments

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The first interaction matters, whether you're running an email campaign or looking for a lifelong partner. But other interactions matter, too.


Segmenting your email list will help you send the right messages to consumers based on where they are in the conversion funnel.

Divide your email list into segments

For example, a coupon may benefit consumers electrical contractors email list who are ready to purchase your product or service. In contrast, those in the evaluation stage may benefit from a comparison chart of different products or services that may be useful to them.

Be mindful of timing when collecting emails. You wouldn't propose on the first date, right? But if you've been casually dating for 15 years, you might want to rethink your strategy.

5. Create stunning popups with Hello Bar to promote your newsletter
Pop-ups work great when used correctly. It's like bringing flowers on a first date. Trite? Sure. Overdone? Sure. But it still works.

Use Hello Bar to create a sign out popup that appears only when the visitor tries to leave.

Ensure it is attention-grabbing and eye-catching. More importantly, offer something your audience can't trash.

6. Make it as easy as possible to subscribe to your newsletter
Have you ever been on a date where your date interrogated you like you were a murder suspect?

You might get a similar feeling when you come across a registration form like this:

Make it as easy as possible to subscribe to your newsletter

Who has time for all that? If you ask for too much information—and yes, we 're exaggerating a bit here—your prospects will ask for the bill before you've even gotten the appetizers .

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7. Offer upgrades and discounts to customers who sign up
Incentive is the most important word we want you to take away from this article. Remember it. Write it on a sticky note and stick it on your computer monitor. Whatever.

You need to motivate people to sign up for your email list. Collecting email addresses is a transaction. You want people to sign up for your email list, but what are you going to do for them?

Take a look at this top panel:

Offer upgrades and discounts to customers who sign up

Not very convincing, right? But we can spice it up to make you want to choose in :

Offer upgrades and discounts to customers who sign up

That's better.

Selecting a pain point and establishing contact with a potential client
Offering a way to solve a pain point for free using a compelling number
Adding a call to action that reflects the offer
8. Use social media to promote your website and your lead magnet
Social media is great because it allows you to cross-pollinate your followers. If someone follows you on Twitter, you can invite them to join your email list with a well-thought-out lead magnet. Likewise, if someone visits your website, you can use the Hello Bar to invite them to tweet about your content.

Use social media to promote your website and your lead magnet

It's important to leverage your existing followers , no matter where they are.

9. Run prize draws to collect more letters
Who doesn't love free stuff? Giveaways serve three important purposes:

Use the Hello Bar alert to inform people about your giveaway. They can click on the link to find out more about how to enter.

Run prize draws to collect more letters

Price to enter? Email address of potential client.

Don't forget to advertise your giveaway as widely as possible. They are especially effective on social media, so get your Instagram, Twitter (now X), and Facebook followers in the mix.

10. Use paid advertising to promote your lead magnet
Sometimes you have to invest a little money to get what you want.

Not getting dates at bars and nightclubs? Sign up for Match.com. It'll cost you a few bucks, but it'll speed up the process.

The same goes for paid ads, whether you place them through search or social media. Use the same strategies we've already discussed, such as including an attractive image, headline, and call to action. You'll get more email signups This way, collecting emails will be much faster.

Start with a small budget, then grow. You don't have to spend every dollar in the bank to get a big ROI on paid advertising.

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11. Use a CTA button on your Facebook business page
You may have seen one of these buttons on your Facebook Business Page :