The period of the RK is April.

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The second feature of the project was the mechanics of creating creatives. The production of videos and banners was carried out by the client himself, but in order to make the creatives effective, the VseInstrumenti.ru team created them according to our recommendations. We gave recommendations based on research data from Yahoo and Dynamic Logic: video timing, where to place the brand, in which part of the video to show it, etc. The result was excellent staged videos and a version based on 3D Motion Design, for which we are very grateful to the VseInstrumenti.ru production team.

Yandex Media: implementation and results
For the INFORCE and AEG brands we used html5 – for banners and videos in the non-skippable Instream Pre-roll format.

Banner and video advertising were launched simultaneously to optimize cost and contact frequency.

Video advertising is more expensive, but works better for brand and advertising memorability. We also used a product carousel at the end of the video to increase its clickability.

Banner advertising launched in the same segments and with retargeting for the audience that saw the video provided greater coverage across sites and increased contact frequency. This allowed us to reduce the overall CPM and increase contact frequency across the entire advertising campaign.

Brand INFORCE

INFORCE is related to the automotive theme, and sri lanka telegram data we were interested in the audience of car owners - priority is given to those who service their cars themselves and those who run a business in the automotive industry.

Thus, the advertising campaign was launched on the segments of car owners, buyers of spare parts and a mix of the segments "business" + "auto". Additionally, they used the audience of online buyers of auto goods, collected on the basis of electronic receipts.

Examples of banners:

How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 4
How to increase average income by 24% in a 3-month media flight: Ingate Group and VseInstrumenty.ru case - image 5
Videos
We tested two versions of the video. One focused on the product: