Formula for calculating ROAS:

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The value shows whether the advertising costs were paid off, no matter what kind.

Here are the possible ROI options:

> 0 - this means that the investment in advertising has paid off;

< 0 - shows that the advertising campaign is unprofitable;

= 0 — the investment paid for itself, although it did not generate income.

How to find out ROI?
Google Ads and Google Analytics cannot calculate the ROI. To find out the value of the indicator, you can do the following.

In Google Ads:

connect e-commerce tracking (relevant for online stores) and set the necessary settings;
view income information in Google Analytics, namely: by following the path: “Traffic sources” — “Google Advertising” — “Campaigns”.
If, when setting up goals that are not related to the sale of goods, a conversion value was specified, then the profit in the Google Analytics report will be presented in the “Goal Value N” column.

To find out the return on investment for advertising bulgaria telegram data campaigns in Yandex Direct, you need to set the optimal return on investment in advertising when setting up campaigns. To do this, select the "Profitability Optimization" auto strategy. Then the tool will try to come to the necessary POI for the set goal.

Information on profit for online stores in Yandex Metrica is presented in the report: “E-Commerce” — “Orders”.

Return on Advertising Spend (ROAS)
This is the cost-benefit ratio for contextual advertising. It shows how much income each ruble spent on the campaign brings to the business.


ROAS = (advertising revenue / advertising costs) * 100%.

The costs include money spent on the implementation and support of the advertising campaign. The cost of production, transportation costs, and the earnings of specialists are not taken into account when calculating the indicator.