Offer a lead magnet using a pop-up to grow your email list

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Exit intent popups are great for collecting email addresses at the last minute . You can also use them for other purposes. For example, our Hello Bar exit intent encourages visitors to create a free account.

9. Use the top and sidebars on your site pages with stunning calls to action
Top and sidebars are also effective for collecting emails. For example, you can use Hello Bar to create a bar that will appear at the top of your site.

Top popup window

Make sure you use a catchy call to action fronk oil email list so that new visitors are compelled to click. You can animate the call to action so that it attracts more attention.

Lead magnets are all the rage right now. They allow you to add value.

Back in the old days — six or seven years ago — you could get an email subscription just by inviting people to do so. These days, people get more email than they want, so you need to spice it up. That's what lead magnets do.

Let's look at a pop-up email example from Brennan Dunn of Double Your Freelancing. He created a pop-up offering a course via email, which is a clever way to collect leads while providing value.

When someone signs up through the pop-up , they sign up for a series of follow-up emails that are sent out over the course of days or weeks. Each email contains a lesson from the course, teaching them something new and valuable.

Double your freelancing

Image via Double Your Freelance

11. A/B test calls to action and headlines in your email pop-ups to see what converts best
You've created a fantastic email pop-up . You're in love with it; but is it converting your visitors?

There's only one way to find out. Implement a popup, design a variation of it, and A/B test it.

For example, your popups may be identical except for the image or headline used. Once the A/B test is complete, test the “winner” with a different variation. Test a new element each time.

Hello Bar lets you automatically start and stop your A/B tests. No stress or complicated coding.

12. Use a limited number of input fields in newsletter pop-ups
For email popups, less is often more. One of the best methods for increasing conversions is to use limited input fields in your newsletter signup forms.

The idea is to make the process quick and painless for your target visitors. Asking for too much information up front can be off-putting and discourage people from signing up.

Limit yourself to the bare essentials, such as an email address and perhaps a name.

The fewer fields, the better. This streamlined approach allows new visitors to easily convert without feeling overwhelmed or frustrated by a long email pop-up.

13. Implement automation for a smooth onboarding process
Once a new visitor signs up through your pop-up, don’t leave them alone with their own devices. Instead, set up a series of automated emails to guide them through the onboarding process.

These messages can welcome them to your list, provide valuable information, and gradually introduce them to your products or services.

Automation takes the guesswork out of signing up, ensuring new subscribers have a consistent and personalized experience.

This approach allows you to easily manage and optimize processes while ensuring that your new customers remain interested and want to learn more.

You may also like:

Email List Cleanup: Clean Your List Without Losing Conversions
Lead Capture Form: 19 Best Practices to Create the Perfect Form
Hello Bar Email Popup Case Study: How Nutrition Secrets Increased Our Sales By 56% By Implementing Awesome Email Popups
Our old site, Nutrition Secrets, allowed us to experiment with lots of emails, pop-ups , and other email marketing hacks. Once we started collecting email addresses, we increased sales by 56 percent.