Improve CVR (conversion rate)

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If your CVR (conversion rate) is low, it could be that the navigation of the destination website is difficult to understand, or the content of the email does not match the content of the destination website. First, check whether the reader can smoothly navigate to the desired page, and whether the content of the destination website matches the content of the email.

Content that is difficult to read or different from what is expected will cause users to lose interest and lower CVR (conversion rate). Small images and inappropriate content can also lower CVR (conversion rate), so it is important to design navigation and content according to the target. Provide high-quality information and prepare a graphic design email list path that allows users to smoothly proceed to conversion.



④Improve unsubscribe rate
The main reason for an increase in the unsubscription rate of e-mail newsletters is that the content of the newsletter does not match the user's interests. It may also be that the delivery time is inappropriate. If the number of unsubscriptions increases temporarily, it is necessary to conduct a detailed analysis of which content did not suit the user.

One way to reduce unsubscription rates is to conduct a survey when users unsubscribe from an email newsletter. By collecting and utilizing user feedback, you can make improvements to meet the needs of users, which can lead to a lower unsubscription rate.



⑤Improvement of non-delivery (error email) rate
If the percentage of error emails is high, you need to organize your email newsletter distribution list. The most common reasons for emails not being delivered are changes to email addresses, inbox capacity being exceeded, or in the case of company addresses, the suspension of use of the email address due to leaving the company, etc.

Therefore, regularly check your email newsletter distribution list and remove unnecessary email addresses and those that result in delivery errors. This will reduce the rate of error emails. It is also important to collect accurate email addresses when registering. Take measures to minimize incorrect addresses and incorrect information, such as introducing double verification.