What is email delivery?

[subornaakter20]

Case Studies of Email Delivery Services! We also explain how to make your email delivery successful.
2024-10-31(Updated: 2024-10-31 )
Email Marketing

In this article, we will introduce some concrete examples of the introduction of email distribution services. We will explain the issues that the companies that introduced the service had before the introduction, the improvement measures they took, and the results they achieved. We will also introduce the key points for successful email distribution, so please use this as a reference.



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2. Introducing case studies
2.1. Case Study 1: Tokio Marine & Nichido Partners Co., Ltd.
2.2. Case Study 2: Hot Staff Shinagawa Co., Ltd.
2.3. Case Study 3: Center Gate Co., Ltd.
2.4. Case Study 4: Airoba Co., Ltd.
2.5. Case Study 5: Four Qualia Co., Ltd.
2.6. Case Study 6: Asoview Inc.
2.7. Case Study 7: IT and Information and Communications Companies
2.8.Introduction example 8: Financial company
2.9. Case Study 9: Real Estate Company
3. How to deliver email successfully
3.1. List potential customers
3.2. Improve open rates
3.3. Improve click-through rates
3.4. Mail delivery staircase design
4. Summary
What is email delivery?


Email distribution is a very important tool for companies and organizations to build relationships with their customers and improve business results, and is widely used as an effective communication and marketing method. Companies can build trust with their customers and deepen their understanding of the company, products, and services by regularly sending them useful information that they are likely to be interested in by email. In addition, using email distribution services can also reduce delivery time and improve business efficiency.

In addition, email delivery can be broadly healthcare email list categorized into email marketing and email newsletters depending on the recipient. Email marketing aims to provide useful information to readers, build relationships, and ultimately encourage them to purchase products or services.

On the other hand, the big difference between email marketing and email newsletters is whether or not the "target" is clearly defined. In email marketing, you narrow down the recipients based on specific conditions and deliver content that is likely to interest them. In contrast, the main purpose of email newsletters is to send them to multiple recipients at once, and the delivery system that should be used is also different.







Introducing case studies


We will introduce some concrete examples of email distribution services. We will explain the industries of the companies that have implemented them, the issues they faced before implementation, and the effects they had after implementation, so please use this as a reference.



Case Study 1: Tokio Marine & Nichido Partners Co., Ltd.
Industry: Insurance
Product: Arara Message　　

[Issues before implementation]
Due to security restrictions, we were unable to send mass emails to external customers, so we sent emails individually. Because the delivery process took a lot of time, we could only send emails once a month. Furthermore, as the number of recipients increased, we were concerned that manual delivery would not be able to keep up, which would disrupt our normal business operations.

[Deciding factor for adoption]
We decided to introduce "Arara Message" because the operation screen is easy to understand and the settings are simple compared to MA tools. In addition, by adding an effectiveness measurement function and understanding the open rate and areas of interest, we were able to optimize the content of the delivery, ensure efficient delivery and perfect security.