Display obligation: Proof of consent

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Email senders are required to display information about the sender so that recipients can easily determine whether or not an email has been sent with prior consent .

Include the following information in investor leads your email:

"Sender's name or title"
"Notification that you can refuse to receive"
"Sender's address"
"Contact point for complaints and inquiries"


③ Opt-out: Expressing your intention to stop receiving communications

If the recipient wishes to stop receiving emails, you must provide a way for them to "opt out ." In the body of the email, include a statement such as "Click here to unsubscribe."

Even if there were no such law, you should not send e-mail newsletters that customers find annoying. Send sales e- mail newsletters that customers "want to receive."




What is the Specified Commercial Email Act? Protect your personal information with opt-in
The Specified Commercial Email Act is a law that regulates spam emails sent to large numbers of people for commercial purposes. It is a law that you must be aware of when conducting email marketing, but do you fully understand it? Here are four points to note, including opt-out.
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If you want to send out email newsletters for sales, use Arara Message
If you are planning to send out sales email newsletters, please consider using " Arara Message ."





Arara Message is a low-cost, feature-rich email distribution service that is easy to use even for those using an email distribution system for the first time.

It is available from 9,500 yen per month and comes with features such as mail merge and effectiveness measurement, making it ideal for sales email newsletters.







summary
What did you think?

We explained why email newsletters are effective for sales activities and the key points to consider when creating them.

We hope that you will find the contents of this column useful in your sales activities.





Author:
Alala Message Marketing Team

This is a column that provides information on email distribution operations and email marketing. We will provide information that "is a little good to know."