Stages of managing an organization's reputation

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A company with a positive reputation can expect increased brand recognition and interest from potential business partners and clients. A good reputation also helps attract qualified employees who can raise the level of work to a new level. Thus, a clear predominance of positive information about a company over negative directly contributes to business development, while the opposite situation leads to an outflow of clients and financial losses up to and including the closure of the company.

Working on a positive image on the Internet and brand recognition is relevant even in the case when the company occupies a stable position and successfully develops at a rapid pace. Unscrupulous competitors can at any time begin an active information war, which results in the mass appearance of negative comments on the company's activities, negative expert assessments on the Internet. Social networks, blogs, review sites, forums serve as platforms for information warfare.

Thanks to competent image and reputation management, it is possible not only to create a positive image of the company in the eyes of potential clients, but also to successfully resist black PR, promptly responding to its manifestations.

Reputation management
At the first stage of brand promotion, it is necessary italy telegram data to form a positive reputation using the whole range of possibilities, including optimization of the company's web resource, posting information materials on third-party sites with a mention of the brand in a positive context, creating a thematic mailing to existing and potential clients. Brand reputation management allows you to achieve the necessary level of recognition and loyalty, increase and maintain it even in the conditions of a tough information war.

DMI Ingate undertakes brand reputation management on the Internet with the aim of bringing the client's company to new business frontiers and protecting it from reputation damage by competitors. The company's reputation management system includes work in several areas.

Maintaining a company page on social networks. This allows you to promptly inform your existing and potential audience about events held by the company, discounts, promotions, and bonuses. Such a platform allows you to post fresh advertising information, organize thematic discussions, provide online support for old clients, and attract new ones without significant additional costs.
Posting advertising materials on third-party resources. These include articles, press releases, reviews, comments. The texts may contain keywords, and, if possible, links to the official website.
Application of SERM technologies (search engine reputation management). This is the displacement of links to resources containing negative information about the company from the first pages of search results, and the promotion to the top of those pages containing content that works for a positive image.