number of high-quality referring domains and backlinks). These australian email list questions can be answered by looking through your web analytics tools, such as Google Analytics and Moz Pro. Example of content analysis by top linking domains. You’d also want to understand what the competition looks like before you spend dozens of hours writing thousands of words to fill a book. You’d want to answer questions, like: What do my competitors’ books on bird-watching look like? (i.
e. the types of bird-watching subtopics the page 1 results cover). What does Google think searchers want to see when they search for bird-watching? (i.e. the types of content that are found on page 1 for your target keyword — and surprise! it might not be books). How long and detailed are my competitors’ books? (i.e. the level of complexity and comprehensiveness of the content ranking on page 1). These questions can be answered by manually reviewing relevant SERPs and utilizing TF-IDF tools like Clearscope to understand the breadth of subtopics and types of content ranking on the first page.