Sliding price reduction . For example, you can gradually reduce the price of an old collection of clothes throughout the year. Convey this information to customers, and they will track your entire assortment themselves, counting on profitable purchases.
Set a penetration price . This is used when numbers (south korean tv series) there are many products similar to yours on the market. Then, to attract an audience, set a lower price at the start of sales.
Consider pricing policy in relation to companion products (i.e., related products) . One product, for example, can be sold slightly more expensive than the market average, and related products - slightly cheaper.
Provide different payment options . Give people the opportunity to pay both in cash and by bank transfer. If the assortment includes expensive items, then the provision of installments will be a big plus. Then it will be necessary to establish cooperation with several banks so that buyers can choose the most convenient and profitable ways of interacting with your company.
Places of implementation
Sales areas should be made convenient for people. And inside they should be greeted by friendly salespeople and a good selection of products.
Places of implementation
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Here's what you can do to improve your implementation points:
Take care of new sales channels . This also helps to find clients and increase their number. For example, for an offline store, make an application through which you can order everything from home.
Open new outlets . For example, expand your store network to neighboring regions.
Keep an eye on profitability. There may be stores that are better off being closed or relocated.
Location . Of course, it is important to place retail outlets where your target audience is most likely to visit.
Distribution . Take care of the possibilities of cooperation with dealers, think over the conditions.
Use aroma marketing . It is known that pleasant smells have a good effect on mood, as a result, a person buys more willingly and actively. Make the aroma in the store an element of the overall marketing strategy.
Background music . This should be just a background, not a cacophony that drowns out everything around. Calm music relaxes, soothes and, again, sets the mood for shopping.
Lighting features . It is selected taking into account what specific product is being discussed. For example, if you sell clothes, it is better to make warm light in the hall, then a person trying on a thing will look more attractive. But in an electronics store, cold lighting is more appropriate, so that everything can be seen better down to the smallest details.
Ergonomically organized space . People should be as comfortable as possible to be and move around with you. For example, it is very inconvenient when the passages are too narrow or a queue forms that interferes with movement. Think over the layout, do everything for the convenience of buyers.
Customer promotion route . Think it over so that a person, having come even for some small thing, walks around the store and sees as many other goods as possible. In supermarkets, this rule is almost always used. Remember, you went for bread - and it is in the farthest corner of the hall, and on the way you will pass the dairy, sausage department, certainly grabbing something there.
Features of product display . Place companion products nearby. Train your staff to constantly remind customers about promotions, offer additional related products to those already selected.
Control of expiration dates . Of course, there should be no expired products on the shelves!
Warehouse stocks . We are not talking about stockpiling products for all occasions, but still stock up on the most popular ones. There are always items that sell out faster, and you will have something to fill the “holes” on the shelves.
Window dressing . Looking at it, a person should feel the desire to definitely come to you. Place something special here, which is definitely not available in other places, or something necessary and at a very favorable price. A well-designed window is an effective and affordable way to find and attract customers.