Banner advertising

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Until recently, it was static. It was placed in site directories in advance. Even if it was a picture or animation, the banner always hung in one block. Today, the placement of this type of PR has been captured by large networks. They unite PR platforms that earn money by providing slots with advertisers who reduce their costs by showing only the target audience.

Banner networks. The largest market participants – Adfox.ru, GinAds.com – offer graphic and HTML banners, topline, sliders, video, fullscreen and many others.

Yandex.Direct: 4 types – from standard graphic outlook email list to smart banners and those based on product feeds.

Google KMS: This network allows you to place banners of different types.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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SMM tools for internet marketing
Social networks have made it much easier for marketers to find a target audience for most brands. People leave enough information in their accounts so that the offer reaches those who are really interested in it. Let's list the tools that are suitable for this.

Target Audience Parsers
These are special programs that find the target audience based on the characteristics you have defined for them and make a working list. Later, you can upload it entirely to the advertising account, or enter additional parameters and divide it into narrower groups. Then you can make a USP for each of them and make the offer even more precise.

Parsers can do much more than just serve as an advertising account in social networks. How to use them as a free internet marketing tool:

Save your advertising budget. The marketer selects only active users for his subject base, without wasting time and money on numerous bots that are not interested in your offer, but they will take PR impressions for themselves. In addition, the group in which you are going to place a PR post can always be checked for cheating.

Segment the audience. Their interests may be similar, but each group has its own motivation to buy. Therefore, segmentation by gender, age, place of residence and other parameters will allow you to make more effective and accurate offers.

Gather an audience of competitors and make your offer better and more interesting.

Find a new target audience. The parser will find similar audiences. For example, other groups that your target audience is also a part of. It will find them by the list of users or by keywords.

Gather the most interested. For example, the audience of live broadcasts is interested in online opportunities. The robot will easily gather the target audience in real time and can repeat the search for users every 60 seconds.

There are different ways to use audience parsers, depending on what you want to achieve.