Web Marketing: Trends for 2018 According to Experts

[shaownhasan]

If Google thinks about how to put this information in Search Console, it is clear that this is the information that is needed.

There are also studies that predict that in the next few years web browsing will be overtaken by conversational browsing , and it is easy to understand if we think about the efforts of Amazon, Google, Apple, Microsoft towards AI, towards voice assistants. It will therefore be the requests made vocally (the queries) that will have to be mainly satisfied."


"Imagining the evolution of digital marketing is not easy in my opinion, since the dynamics and sudden changes are almost the order of the day. However, I believe that, speaking of the sector in which I am competent - social purchase shareholder database media marketing - working on Facebook will be increasingly difficult : if we look at the organic reach of posts, for example, we see how it had already started to decrease some time ago and, towards the end of 2017, it has dropped even further.

This means that, to obtain concrete results for their business, every owner, manager, entrepreneur, company will have to plan a budget to do Facebook Ads, paid campaigns on Facebook. We professionals in the sector have known that an investment in Facebook Ads has been necessary for some time now, but let's say that from now on the need will become increasingly pressing: in my opinion, no business that wants to achieve success on Facebook will be able to avoid advertising on Facebook.