The question is whether anyone will take the time to think about it when driving past a billboard. Whether they will be willing enough to play around with interpretation when their first reaction is outrage.
I'm leaving aside the lack of any call to action, which is key in the case of social campaigns. I get a shocking message, but I have no idea what to do with it. I understand that someone wanted to use an ambiguous message to make people think about Down syndrome. Judging by people's reactions, it would be better to focus on transparency. Especially if the alternative is comparing the disease to a stain on a shirt.
An unfortunate slogan will remain a stain for a long time… on the copywriter's honor.
How to be creative? Be tired!
The Internet is full of guides that teach you how to unleash your creativity . After all, it has iran rcs data been a keyword for many years, appearing in every possible job advertisement or job description.
Regardless of the method you choose to boost your creativity, it’s almost certain that you take on a task that requires it at the most favorable time for you. When you’re rested, fed, and generally happy. Or you favor one time of day over another, so you sit down to work early in the morning or late in the evening if you’re a night owl.
That's a mistake! According to a study published in Scientific American , you'll be most creative when you're tired !
What do you think about this campaign?
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