? A video with a simple but incredibly spontaneous and effective format

[shaownhasan]

To introduce themselves, they had someone else talk about a concept that is very dear to them . Bingo. It takes a moment to identify with them. Second presentation video: a succession of fluid and hypnotic patterns that answer the question “ What is color for us ?”. We Make-Up takes us into a lively and hyper-everyday universe, choosing to put on the homepage a gallery of women and girls who have photographed themselves with their Ever lipstick , letting them – and therefore us – be the protagonists of their brand.

One last gem they had 4 guys try out liquid lipsticks and filmed how they how does cash app work? behaved.


Following the story of We Make-Up is both reassuring, because it is fresh and ironic, and inspiring, for its philosophy shown with naturalness and determination.

These are two examples of Corporate storytelling that I find very effective, although very different: there is no single winning recipe – and certainly not a time saver. Each reality has its own background and is in itself a small universe, the rules and contents that work for one can be disastrous for the other.

The advice above all is to always experiment , eliminate what doesn't work for us and continue on the path that works best. There is no better Corporate Storytelling than this.