The Social CEO is no longer an isolated phenomenon – but many CEOs remain outside
The fact that there is now a growing number of very active managing directors and board members, especially on LinkedIn, should not obscure one thing: Many decision-makers in medium-sized companies, but also in corporations, are still very skeptical about their own presence on social networks. In many industries, corporate influencers could still play a pioneering role in 2022, and not just in management positions. But especially in traditional industries, the topic of corporate influencers itself has hardly gained any importance.
Interestingly, this is especially true when companies are doing very well economically. In such cases, the need to network digitally is simply not seen. This is often because the topic is classified incorrectly:
6. The PR myth cannot be eradicated
Presences of managers and employees as additional advertising and PR channels: This understanding is still very common at the end of 2021. Those who have little personal experience in social media often find it difficult to equate digital networking with exchange and community.
However, it must also be said that company executives in chinese america data particular are often exposed to a flood of advertising private messages and aggressive sales attempts as soon as they venture into social networks. This of course confirms the reservations. And it takes away the desire to learn more and carefully select one's own network. However, such advertising spam from people who have misunderstood the concept of social selling or who deliberately ignore it cannot be completely avoided. Here, the exposed personalities - who are particularly interesting for acquisition agents of all kinds due to their function - need to be specifically coached and supported.