Basic Elements of a Simple Snippet

[subornaakter20]

Title . In its digital essence, the title is not part of the snippet. However, these two elements are considered by people as one whole object. It must be written separately. If the tag contains more than 75 characters, the PS will draw the necessary information from the text or subheadings H1–H6.

Breadcrumbs . This unusual name is given to a link-route that connects the main page with a page from the search results. If it is present, then the ranking is improved due to behavioral metrics, easier navigation, and microdata markup.

Description. People always read a brief overview school principals email list of a product before making a purchase. A similar process can be observed while surfing the Internet. As a rule, an ordinary user opens a site if he is interested in the description.

Read also!

"Marketing Tips: How to Show That Your Product is the Best"
Read more
Rich Snippet Elements
Contacts. If you want to make it easier for visitors to navigate, add the company address, phone number, hours, and a social media presence via Yandex.Directory. When searching in a specific region, a resource with the specified city will take a higher position in the search results, which in turn will lead to an increase in customer flow.

Quick links. Sections can also be included in the snippet. To do this, select the appropriate item in Yandex.Webmaster. This will increase clickability. If the user is not attracted by the page from the search results, he can follow the link.

Favicon. If the page has an image next to the title, the probability of opening the site will be higher.

Price and delivery option. Announce promotions, affordable price tags, and convenient delivery in your snippet using the embedded YML file.

A good snippet is able to interest the user. At the same time, it should be as clear and useful as possible.