How to insert UTM tag on Facebook

[sumaiyakhatun26]

Want to know which argument is the most convincing? Just attach a link to each image (and each image in the carousel ad can have a different one) with the appropriate UTM tags. In this case, I also recommend using utm_content = first_argument_name , utm_content = second_argument_name , etc.

Thanks to UTM tags, you will not only increase your awareness of the effectiveness of specific campaigns, but above all, you will save money. Instead of looking at which campaign is cheaper, you can simply check whether, despite more expensive clicks, the second one does not convert better on the landing page.


Many people get confused when they need to insert a tagged link (i.e. a link with UTM tags) laos rcs data on Facebook. In the meantime, there is a place for them in the ad creation panel. Here they are:

google utm facebook

The use of tracking codes will always depend on the specifics of the campaign, its goals and what you want to measure. For example, I recommend developing remarketing on Facebook in this way .

Reaching people who have visited our website is essential. However, UTM tags can be used to further expand them, creating audiences who, for example, clicked on a link to content on a specific topic. This allows you to advertise more similar articles or videos to them, bypassing those they were not interested in.