Facebook Pixel and Remarketing

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Remarketing on Facebook is a great, incredibly effective form of advertising. Facebook is also constantly adding new possibilities in this area – for example, targeting ads to people who watch our videos for a certain period of time or who often engage with the fan page.

One of the basic forms of remarketing on Facebook is targeting ads to people who have visited our site. This requires installing a piece of code, the so-called Facebook pixel (you can read how to do it in the linked post).

Most business owners or marketers assume that a pixel can only be installed on their own site. But who's to stop us from doing it on other people's sites, as long as we can reach an agreement with the owner?

How many new possibilities this opens up!

Let's say you're a dietician. You want to work with a food blogger who shares fit mexico rcs data recipes. You know your target audience reads her.

The traditional model of cooperation assumes a sponsored post or some other such action. In any case, something that will end with the publication of the material. Only that it is actually the end. Here is the number of views, here is the number of leads, thank you (to simplify).

But let's say you strike a deal with a blogger to install your Facebook pixel on their site . Now you can create an audience for your ads based on the traffic to a given article!

If you’re simply distributing someone else’s content, and not necessarily working with the creators, you can still create these types of remarketing groups. It’s a bit more difficult, though, and requires external tools.