In times like these, it is crucial that golf courses have a plan in place to interact with customers, members, and the public. Whether it is a pandemic or a natural disaster, organizations must properly inform stakeholders about the actions they are taking that could impact customers.
What is an emergency communications plan?
Like any business, golf courses should create an emergency communications plan that includes a set of guidelines to follow in the event of an emergency or unexpected event. The plan should be broken down into taiwan cp number steps that include both internal and external actions and communications. The steps should include information for employees, members, customers, media, the general public and any other important stakeholders. The information will likely vary depending on the crisis, but having a plan helps alleviate the stress of the situation by providing a quick way to respond and take action.
When to use your communication plan
Different situations may require adapted actions. An emergency communication plan should cover both expected and unexpected events.
COVID-19 pandemic
COVID-19 is having a significant impact on golf course operations. In such a situation, immediately alert customers with information on how your organization is responding. For example, some operations may need to close completely while others may remain open with limited services until the government determines it is safe to continue operations.
Be proactive and respond to concerns immediately by sending an email or text, and create social media posts to share details of changes to your business that may affect them. Also, provide a way for customers to contact you if they have any issues or questions.
Natural disasters
Just like a pandemic, it’s important to share information about how a natural disaster, such as a tornado or wildfire, will affect your golf course and your customers and members. With today’s technology, it’s often possible to predict what events could cause a natural disaster so you can better prepare for them. Communicate with your customers in advance, if possible, and let them know how you’re keeping everyone safe.
You need to focus on your customers rather than your revenue. Consider pausing sales pitches, signings, and invoicing until you’ve assessed the damage and ensured customers are safe. Be sensitive to the stress your members may be under and show that you care about their well-being.
Unexpected crisis
If your golf course is hit by an unexpected disaster, such as an earthquake, the first step is to inspect the course and damage and determine the impact on your customers. Then, take to social media and other outlets to share information about your golf course and your response to the crisis. If the damage is significant and you must limit or close your operation in some way, provide an estimate of when you might be able to reopen.
In this case, be sure to focus on your team and how the crisis may impact their work. You may be experiencing a higher than normal call volume as customers try to find out how things are going and what the damage is. Employees who feel like their own concerns are being addressed will be better equipped to address customer concerns.
How to Create an Emergency Plan
Once you know what types of crises you need to deal with, it’s time to formulate the actual plan. Put it in writing and make sure employees understand how to implement it.
Identify the objective and categories
Just as there are many types of crises, your emergency communications plan should address many contingencies. There is no one-size-fits-all solution. Identify the different types of situations that could arise, such as COVID-19, a natural disaster, or an unexpected crisis, and decide what unique measures should be put in place for each. While you may have more than one plan, you should have a common goal: to communicate a consistent message to internal and external stakeholders.