They have thus become guarantors of media diversity and have an interest in ensuring that local journalists can do their work well. In this sense, I warmly welcome watson to French-speaking Switzerland and look forward to interesting news and analyses from the writing of Romands
Consumers increasingly expect brands to take a stand on social issues and scandals. Remaining silent is seen as a weakness, and a neutral stance is not accepted. Customers and fans want to belarus rcs data know what beliefs their favorites really stand for. But what image do brands actually give off? Don't they almost always seem to agree with the supposedly reasonable and expected opinion? "Woke washing" is when a company says or does something that signals its commitment to a social cause, but at the same time acts in the opposite way or does not act at all. The term brand activism also appears in this context.
How many brands actually follow up on click-rich campaigns with action? Joining the prevailing opinion and expressing it creatively is relatively easy and not very dangerous. But really wanting to change something and starting with your own brand is a different story. That requires, beyond mere agreement, much more engagement with the issue and correspondingly consistent measures. The challenges of diversity are not solved by a gender star on a limited product edition. But it brings attention to the brand, and that very often seems to be the primary currency.