With this, Freitag has captured the zeitgeist. Consumers increasingly want brands to behave responsibly, as the Impact Brands study has shown. Impact brands are brands that have a mission. the goal of eliminating a specific injustice by actively bringing about a change in behavior in the industry and society.
Countermovements such as "White Monday" (2019) or this year's "Circular Monday" are further cambodia rcs data signs that these changes are happening and are being driven by brands. Forgoing the quick buck is rewarded with long-term loyalty from fans, which pays off for the brand in the long term rather than in one day.
In addition, publishers also receive 100 million francs per year from radio and TV levies. And the federal government gives them another 130 million francs in the form of a reduced VAT rate.
In total, publishers would cost taxpayers over 400 million Swiss francs annually in the future. That's 4 billion over the next ten years!
It should not be forgotten that private individuals and companies already support the national media supply with 1.37 billion Swiss francs annually through radio and TV fees. The population already pays more than enough for the media.