Similarly, the way that your audience behaves can also influence your marketing activities. By looking at the recency, frequency, and monetary value of their purchases, you can french email address list segment your audience into different groups and tailor your content accordingly. There are numerous other ways to segment your customers on behavioural data. Some further examples include:
How they use your website (pages visited, length of visit, frequency of visits, links clicked etc.)
How much they know about your company and its products (where they sit in the buyer journey)
How much they use your products
How they make decisions
Which channels they are using
By doing this, you’ll be able to identify customers who:
Shop with you most often
Spend the highest amount of money with you
Shop less often and spend less money
Are new and recently made their first purchase
Are new registrants to your marketing activities but are yet to make their first purchase
Different campaigns can then be generated for each type of customer, and a greater emphasis can be placed on targeting your high-value customers.