The next step is to define, based on these scores, a score from which each type of lead can be classified.
In this way, you can stipulate the number of actions or qatar email database free minimum score that a Lead must achieve to be classified as hot and, therefore, a potential client that the sales department must serve.
Similarly, intermediate scores can also be established for Marketing-qualified leads, from which actions can be carried out to capture their attention, such as automated, personalized emails adapted to each phase in which the potential client is within the sales funnel.
To do this, there are some tools that make it possible to facilitate all or some of the processes of qualification, stipulation and classification of leads automatically, assigning said values and scores based on the criteria that have been previously established, as well as the management of the leads and the commercial process and/or the execution of those Marketing actions necessary to achieve the conversion of the lead.