Social media has long been part of everyday life

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Social channels offer great potential for building long-term business relationships. Social media enables companies to offer themselves as a source of information and at the same time enter into a dialogue with their customers on an equal footing. This is because exchanging ideas with like-minded people is becoming more and more of a focus and includes communicating corporate responsibility and sustainability issues as well as reviews or recommendations of services and companies.

Customers have long since taken on an active role with the help gambling data spain of social media. It is important for you in the company to know which channels your target customers use, how you can contact them and how you can correctly analyze the data generated in order to evaluate important information about usage behavior and customer needs.

With social media, companies can address their customers precisely , generate more reach and leads , and build customer relationships beyond the traditional core business . Companies also use their social media channels to

to further expand their brand,
to build their own community within their company and
to gain market insights.
Social Media Winners and Losers
The following graphic shows what happens worldwide in one internet minute:

B2B Announcement: Statistics on Social Media Usage 2019

One Minute on the Internet 2019 (Infographic: Lori Lewis/All Access)

If you compare the numbers in this infographic with the numbers from the previous year, you can see winners and losers: