What does this mean for the digital advertising industry?
In short, this means that in the future it will hardly be possible to rely on cookies or other personal identifiers to target users, build audiences or analyze them. This is already made extremely difficult via browsers, and together with an opt-in requirement, this potential is realistically close to zero. Advertising strategies based on user profiles will therefore have a difficult time.
However, targeting is not dead. There are indonesia rcs data countless other ways to reach users with suitable advertising messages. All login-based systems such as Facebook, Linkedin, and also Google still enable precise targeting, as these providers do not store the information in a cookie, but in the database of these providers. The information is given voluntarily by the users to the relevant provider.
Other, older-looking targeting solutions, such as environment placement, could also become more important again. With environment placement, you reach the user when he or she is consuming specific content (e.g. football) at the time the ad is delivered. You can either book environment categories or read the context (text) of the website to find out what kind of website the user is currently on and whether you want to show them an ad or not.