Speak to your target audience persona

[shishir.seoexpert1]

Before you can start going through the individual phases of your campaign, you need to know your target group. Every single step must be geared to your target group. You must always ask yourself who is my target group, who do I want to address? Your target group depends on what you offer. For example, if you offer full-service information technology solutions for companies, then you are not speaking to random consumers but to IT experts, CFOs and CEOs.

It is important that you do not appeal to everyone gambling data hong kong at the same time. A landing page should not have the goal of reaching all possible visitors. This would only end up making your page look very confusing and boring. Likewise, you would not appeal to anyone specifically. To avoid failure, you need a concrete goal and the right target group.

Address the pain points of your target group
In order for your target group to convert, it is important to tailor the content of your landing page to the problems (pain points). First, identify the part of the target group you want to address. Use language that is specifically aimed at this target group. Concentrate on one or two pain points that your research has identified for your target group. However, only describe the problems that your product or service can solve. You can of course have multiple target groups, but it is important that you create different landing pages for them. In other words, a separate landing page for each target group. This is the only way to optimally address your target group.