Example: Unbounce’s Library Of

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15. Examples Library: Show Your Leads the Success That’s Possible
If you offer a tool that builds something, there’s a good chance leads are asking:

Will this tool actually help me build what I need?

That’s where a library of relevant, quality examples of work created with your product comes in handy. By showing leads what is possible, you remove doubt—plus, it's social proof that can help seal the deal.

Lead Generation Examples - Unbounce
Unbounce, a landing page builder and platform, offers a library of over 50 examples of real-life landing pages their customers built with the tool.

Visitors can filter them by categories like travel, real italy telegram data estate, finance, and eCommerce, and even by the type of CTA, like eBook download. Each example comes with a short description and a full-length screenshot once opened as its own page.

Why This Lead Generation Example Works:
Even when there’s a risk-free trial available, it can be tough to convert visitors smoothly. They often have questions and worries your website hasn’t specifically addressed. A library of examples like the one from Unbounce can answer those questions and nudge them towards a signup.

16. Education: Knowledgeable Leads Make the Best Customers