You now have a lead.
The lead's details will flow into your sales funnel and then hit some type of tool, like a CRM, where your sales team can follow up and track progression.
However, generating leads—especially high-quality ones—takes more than slapping an eBook on a landing page and hitting publish. You need to create useful content or resources people actually want to read or engage with.
That's how to generate leads that you’ll actually give a shit about.
But before I dive into those strategies, let's look at what an inbound lead is and how it fits into a sales funnel.
An inbound lead is a prospect you “pull” into your italy telegram data website or brand. Maybe they engage with content and follow a call-to-action, like downloading a lead magnet or filling out an intake form. Their information is then given to the company's sales reps to follow up with and (hopefully) nurture them to become a paying customer.
Although leads come from different inbound sources, they also swing between... "hell yeah, they are ready to buy!" to "Sheesh…. Should we even bother trying to nurture them?!" To save your sales reps a ton of time from following up on duds, it's best to categorize leads depending on how serious they are about buying.
Marketing Qualified Leads (MQLs). People who have downloaded an eBook or filled out a landing page form, but need more nurturing before they jump on a call with a sales rep.