When politicians want to promote an industry, it becomes dangerous. Promoting means subsidizing, and subsidies create dependencies and often injustices. The Federal Council plans to "promote" the media more ( persoenlich.com reported ). With more money than ever. Media Minister Simonetta Sommaruga, the Social Democrat, is abandoning her predecessor's failed media law, but wants to open the money tap.
In good times, the industry would have to morocco rcs data protest loudly and confidently: the media's greatest asset is, as we know, its independence. But times are not good and that makes the media vulnerable to the sweet temptation of subsidies. We have to look all the more closely and critically: Cui bono?
Every year, 50 million francs are to be allocated to digital media, but only to those who place their content behind paywalls - the Federal Council approved Sommaruga's proposals last Wednesday. "Support will be provided to those who sell digital media content and aim to achieve long-term financing of journalistic services in this way," was the state government's adventurous justification. As if there were media companies that were deliberately aiming for bankruptcy.