Product Specs + Benefits
Your brand logo, visuals, headline, and intro paragraph help you grab your target audience’s attention and earn their trust. Now you need to sell them on your product, which you can do by listing product features, product benefits, and product specifications.
Product features: What does your product do? Tell prospective customers about the functionality of your product so that they can decide if it’s something they need.
Product benefits: Next, explain why those features matter. In other words, share product benefits, so readers think, “Yeah, I want that!”
Product specifications: Lastly, include product specifications in your sell sheet. These might include size or weight for physical products, or usage limits and pricing tiers for SaaS products. While product benefits are the main selling points, product specs will help prospects iron out the minor details they need to make a purchase. This is especially true for new products that don’t have a ton of name recognition yet.
Data Visualization
The best sales sheets include data. Why? Because data helps prove the popularity, reliability, and effectiveness of your product in a very small amount of space.
For example, “92 percent of customers notice an immediate sri lanka telegram data difference after using our product” is only 11 words, but it packs a serious punch.
To make sure your chosen data points really hit home, visualize them in an appealing way. You can do this with graphs and pie charts, which make data easier to read and understand.
If your data points don’t lend themselves to these things, though, try placing them next to eye-catching images, so they look like more than a pile of numbers. Here’s a quick example:
What - Data Visualization like Aldenaire
Notice how this sell sheet uses graphs to help present data points in an attractive way. You can do something similar—and you don’t need to be a graphic design wiz to do it.
Elements Should a Great Sell Sheet Include
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