Blendtec’s “Will it Blend?”

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Insights for small businesses and startups:
Aligning your product launch with current discussions and debates can give it more visibility.
Humorous and timely responses can help maintain engagement and keep the discussion alive, which benefits online and offline businesses.

Blendtec faced the challenge of showcasing the power of their blenders austria rcs data engagingly. They initiated the “Will it Blend?” series, blending unconventional objects like smartphones and marbles. This solution provided proof of the blender’s capability while entertaining viewers. The unique and amusing content naturally encouraged sharing, making the series a viral sensation.



Insights for small businesses and startups:
Demonstrating product capability uniquely and entertainingly can drive engagement and sales.
Regularly releasing content keeps the audience engaged and coming back for more.
Spotify Wrapped
Spotify’s challenge was maintaining user engagement and promoting the app during year-end when multiple platforms released year-end reviews. Spotify Wrapped gives users a personalized overview of their listening habits, becoming an annual event users eagerly anticipate and share. The campaign’s success hinges on its personalization and the user’s desire to share their music tastes, creating a surge in app downloads and interactions, thereby cementing its virality.